The idea is that image heavy emails without much text can raise a red flag for SPAM filters. Read on to see what goods we discovered!
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That way, when testing we would know that an email got caught in a SPAM filter from a change in the text to image ratio and not another underlying factor. This was a little bit of an uphill battle to appease each and every SPAM filter but we did it!
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Now that we had an email that would pass through all SPAM filters, we created email files that ranged in the number of characters and the number of images used. Before we added images to our files, we made 16 different content-only files that ranged from — , characters. We then cloned each file three times and added images so each email had either no images , one image , two images or three images. For example, one of our original content-only files consisted of characters.
After cloning and creating all the different variations, the four files types existed below:.
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Because our previous research showed us that image size does not affect deliverability, we did not vary the image dimensions in the tests. By leveraging our SPAM reporting , which tests against 23 of the most popular SPAM filters , we found that if your email has characters or more, content to image ratio does NOT affect deliverability! All of the emails we tested with characters or more got the green light from all the SPAM filters, regardless the number of images added. A SPAM email often consists of sentences with a single link within it.
It took me about 5 seconds to search in my junk folder to find a SPAM email structured this way. Check it out below:. After we uncovered this breaking point, we wanted to look closer and see if text to image ratio for emails UNDER characters or less affected deliverability. We found that if you are sending an email with characters or less, make sure you have a supporting image within the email. We came to this conclusion because when an email file was comprised of characters or less and did NOT have any images within the email, each email was caught in the 4 SPAM filters below:.
Once one image was added to the mix , the number of SPAM filters that blocked an email with characters or less decreased from 4 filters to 3 filters :. Our next step of testing was to examine if adding more images to files with characters or less would further decrease the number of SPAM filters that failed. Alas, no dice.
Emails with one, two or three images will still get stuck in Outlook , , and It seems the Outlooks turns their noses up at emails with sparse text, whether or not images are in the mix. What issues have you seen regarding text to image ratio and deliverability? Have you done testing on SPAM filters and seen different results? Hailing all the way from England, Alex brings his email development expertise along with an endless stream of cups of tea and British cynicism.
Follow him on Twitter: omgitsonlyalex. Interesting stuff, glad you put it all to the test! The image to text ratio thing has generally been a thing for stand alone filters like Outlook client and Spam Assassin.
The larger free inbox providers like Hotmail Gmail etc. In my experience of Spam Assassin having at least 3 images and not all touching, seems to please it, 2 images not being enough. If you think about the evolution of the spam filter as spammers would work out how they identified them and altered their tactics it kind of makes sense. Perhaps there might be some overriding factors which has an affect on your numbers — for example the Sender Reputation of the mailing list in particular?
If you send to a mailing list with really good reputation, then that might perhaps bring that character down, alternatively, if you have a really poor one then you might need to increase things. By characters — are you counting that in the html code, or actual displayed text? How have you defined images as 90 odd characters? I absolutely agree with the points you made. Sender reputation greatly effects your deliverability. Sorry I could not have Concannon, U.
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